Best Pricing Article from SmugMug
Admin | On 28, Feb 2012
Pricing…(I know…Dirty Word!)When considering our session fees and print prices, there’s a lot of factors that go into the decision making process. Our friends at Smug Mug just blogged some strategies for pricing.
We want you to read the whole thing, but here’s couple of excerpts to get you excited!
“‘Cheap’ sets bad expectations for your clients. If you’re a cheap photographer, clients wonder how you’re cutting costs so much, and if it’s worth it for them to take the risk. They question your ability to manage expectations and communicate with them. Will you effectively guide them through an important experience, or will you simply fire a few snaps, hand over a CD and call it a day?
‘Cheap’ makes you look as though you don’t think you’re any good. Any business owner who doesn’t think their brand’s the best is probably in the wrong business.”
See! Pure Gold!!! How about….
“Right about now you’re probably worried about scaring away clients by being too expensive. How do your clients really know what “expensive” really is? It’s all about pricing and a concept called anchoring – meaning that they have to compare the value of something new with something familiar.
In English: Clients will be able to better grasp the value of your work by judging their interaction with you.
Here are some tips to help you prove that your work is worth every penny:
- Create a unified brand. A clean website. Clearly placed information. A custom domain and email address goes a long way, too.
- Be professional. Be prompt, cordial, and friendly. You provide a quality service, which is worth paying for.
- Look and act the part. No one is going to pay $5k to a schlup wearing ketchup-stained t-shirts, particularly if they show up late and forget to bring the paperwork!”
Comment below and tell us about any pricing strategies you have employed to be profitable.
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