Negotiating 101…the “Anchor Statement”…what is it.
In context, say you’re trying toBook a bride, portrait etc. and your client really wants to negotiate. Knowing WHAT your anchor statement is, and where your should begin to use it is critical.
Here’s a sales exercise you all can practice and try.
These are examples that I’ve adapted the language to work for the world of photography. The way you make this second nature is to write out 5 different closes to each type of closing statement/question and PRACTICE them.
So you’ve shot some sessions, delivered images to happy clients and are off to a great start! Congrats.
If you’re starting here, we would strongly recommend reading the first three parts of the guide here. Part 2 of the guide is linked at the bottom of part 1 and part 3 at the bottom of part 2.
In part 4, we are going to dive into the world of post session workflow, proofing, and delivery.
Whew…Parts 1 and 2 left us pretty tired. Apologies for the delay in getting Part 3 up for you. In Part 3 we will be covering some strategies for finding and retaining clients for your business. If you have yet to read Parts 1 and 2, we strongly recommend doing so here (for Part 1) and here (for Part 2).
To Begin, we’re making a few assumptions in this part….
Once again, our guru Melissa Munding of Melissa Munding Photography comes through with an article that can transform your business TODAY! Are you doing online proofing and wondering why your sales are maybe not as robust as you would like?
Look no further than this article.
Once again, we find ourselves in the position of reading advice for photographers on how to get into the business that leaves the MEAT of the matter out and glosses over some of the most important steps.
Yeah, practice a ton! But BEFORE you start accepting money, BE LEGAL…seriously. It’s incomprehensible to us that purported industry “rockstars” have the cajones to come out with advice that will inevitably lead to failure.
Melissa Munding provided a post wedding questionnaire that she sends to all of her clients for her to learn what they loved, and where she might change things for the next gig. She was kind enough to share it in its entirety for the ShutterCliq readers!
I know I know, we’re photographers so why are we talking about a production companies demo reel? As a director of photography myself on multiple projects, I’ve come to learn that cinematographers are the greatest storytellers using only light, sound, color, and perception. Whatever medium we choose, our end result should be to capture and present a story that captivates, moves, and stirs up emotion.
Jasen Arias is a co-owner of Studio Moirae, a leading Phoenix based Studio offering outstanding photography services to discerning clients, all over the Phoenix area.
OK, so its been a couple weeks since I first posted about us starting up a studio and gave out a bit of advice on how to find a space, what to look for and what to watch out for. So whats next? Next is taking the studio from bland to bam!! BUT FIRST!
Recently, one of the ShutterCliq team members, Jay Gough, was fortunate enough to be selected to attend CreativeLIVE in Seattle as a studio audience member, for the Zach and Jody post wedding workflow workshop. We really wanted to relate the entire CreativeLIVE experience as much as blog post and some images possibly could.