Whether you’re a photographer, like me, or a mechanic for a local shop, there are many tasks you can do which can improve a company’s presence. Also, improving a website, you increase the chances of raising revenue for the business.
So you’ve shot some sessions, delivered images to happy clients and are off to a great start! Congrats.
If you’re starting here, we would strongly recommend reading the first three parts of the guide here. Part 2 of the guide is linked at the bottom of part 1 and part 3 at the bottom of part 2.
In part 4, we are going to dive into the world of post session workflow, proofing, and delivery.
Whew…Parts 1 and 2 left us pretty tired. Apologies for the delay in getting Part 3 up for you. In Part 3 we will be covering some strategies for finding and retaining clients for your business. If you have yet to read Parts 1 and 2, we strongly recommend doing so here (for Part 1) and here (for Part 2).
To Begin, we’re making a few assumptions in this part….
Melissa Munding provided a post wedding questionnaire that she sends to all of her clients for her to learn what they loved, and where she might change things for the next gig. She was kind enough to share it in its entirety for the ShutterCliq readers!
Starting Your Photography Business Part 2:
Figuring out Your Cost of Doing Business in Ten Steps:
When in business there is one and only one universal truth. There has to be more income coming in than costs going out. Cashflow is KEY!
This is by no means the be all end all of ways to get into photography. But we’ve seen alot of guides out there that don’t cover aspects of starting a Photography Business that we thought were crucial to the process. So we thought we would write one that we felt proud of. So we present it to you here.
While at WPPI this year, we had the opportunity to hear Blake Discher speak. He started with a warning. “This will probably be the MOST DRY presentation you’ll take in at WPPI but thanks for sticking it out.”
Well over the next 90 minutes, we had nothing thrown at us but pure gold! From networking, finding new clients, retaining existing clients, SEO, and many other topics from a photographer that is from Detroit. Blake told how hard hit Detroit was in the economic crash. But he also gave us strategies to counter the challenges.
Responding to Wedding Inquiries via The PHONE (insert horror film music here)
It’s a no-brainer for me to tell you that a phone call is a much better way to establish a connection with a prospective client than a generic email.
When you hand someone your business card, the goal is for them to say “Wow!” The problem is, how to you do that? Well, the one thing we can tell you is don’t skimp on your cards. Spend some money. Make the best card you possibly can. You want potential clients to contact you, and you want their patronage.