Negotiating 101…the “Anchor Statement”…what is it.
In context, say you’re trying toBook a bride, portrait etc. and your client really wants to negotiate. Knowing WHAT your anchor statement is, and where your should begin to use it is critical.
Here’s a sales exercise you all can practice and try.
These are examples that I’ve adapted the language to work for the world of photography. The way you make this second nature is to write out 5 different closes to each type of closing statement/question and PRACTICE them.
So you’ve shot some sessions, delivered images to happy clients and are off to a great start! Congrats.
If you’re starting here, we would strongly recommend reading the first three parts of the guide here. Part 2 of the guide is linked at the bottom of part 1 and part 3 at the bottom of part 2.
In part 4, we are going to dive into the world of post session workflow, proofing, and delivery.
Whew…Parts 1 and 2 left us pretty tired. Apologies for the delay in getting Part 3 up for you. In Part 3 we will be covering some strategies for finding and retaining clients for your business. If you have yet to read Parts 1 and 2, we strongly recommend doing so here (for Part 1) and here (for Part 2).
To Begin, we’re making a few assumptions in this part….
Starting Your Photography Business Part 2:
Figuring out Your Cost of Doing Business in Ten Steps:
When in business there is one and only one universal truth. There has to be more income coming in than costs going out. Cashflow is KEY!
This is by no means the be all end all of ways to get into photography. But we’ve seen alot of guides out there that don’t cover aspects of starting a Photography Business that we thought were crucial to the process. So we thought we would write one that we felt proud of. So we present it to you here.
Pixiq has released a new Blog Post that gives you some useful tips if you are already using Lightroom 4. If you are considering upgrading, its well worth a read too!
The differences between Lightroom 3 and 4 are not insignificant, and it’s worth your time to learn about them. Lightroom 4 sells for $149 or less and is a vital component of many photographers post processing. We’ve made the upgrade and are enjoying the new features and workflow efficiencies offered by the new version.
Are there any other differences you’ve noticed? Let us know.
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