Variable - A Company That Can Teach Us How To Tell A Story


I know I know, we're photographers so why are we talking about a production companies demo reel?  As a director of photography myself on multiple projects, I've come to learn that cinematographers are the greatest storytellers using only light, sound, color, and perception.  Whatever medium we choose, our end result should be to capture and present a story that captivates, moves, and stirs up emotion.

Variable, a new production company based out of New York City have created some of the most incredible shots I've seen in a while.  Every shot could be captured as a still photograph and tell a beautiful compelling story.

Check out this demo reel, feel moved, and take notes.  This team understands all the elements to create a perfect story: perfect lighting (whether ambiant or artificial), correct lens usage, compelling angles, tasty coloring, and a matured vision.

Be sure to follow them on twitter for their latest updates here: @wearevariable

More of their work can be found on Vimeo here: We Are Variable Vimeo